Gough Group
+ Brand Evolution + Print Collateral + Building Signage + Vehicle Signage + Website
The Gough Group was New Zealand and Australia’s leading equipment supplier to the construction, infrastructure, mining, forestry, transport and power system industries until it was sold to Sime Darby in 2019. Consisting of 10 businesses, the diverse group leaned on us to evolve and align the various brands under the Gough Group umbrella, while respecting the individual characteristics of each.